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“Crossroads” Evaluated

One of the main aims of the CEMEC project is to produce a travelling exhibition – starting in Amsterdam in September 2017, with the opening of the Crossroads exhibition. Another goal of the CEMEC project is to evaluate these exhibitions, so that the results from these evaluations may be used to make the exhibition at the next venue even better – and that is my job!

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Crossroads exhibition on view at the Allard Pierson Museum

From 15 September 2017 to 11 February 2018, the Allard Pierson Museum is hosting an exhibition entitled Crossroads. Travelling through the Middle Ages. The exhibition features a wide variety of unique objects from all over Europe, from the period popularly known as ‘The Dark Ages’. Crossroads throws new light on this misconception, presenting a fascinating image of migration, contact and exchange – of the birth of Europe.


Identity and influence

In the Early Middle Ages, Europe was a place of great change and mobility. The influence of ancient civilisations continued to be felt, while at the same time, new religions from the Middle East began to take hold. After the fall of the Western Roman Empire in 476, entire populations were on the move. This dynamism brought a huge amount of cultural exchange and diversity. The countless beautiful objects from every corner of the continent that can be seen in Crossroads are not only a testimony to the plural identity of Europe, but also to the mutual influence in different spheres: religious, cultural and material.

Visitors to the exhibition see objects ranging from an alluring Egyptian lady on a fragment of cloth from late antiquity, to a fierce Germanic god portrayed on a gilded buckle from a female grave of the Pannonian Avars. Early Christianity is represented by the cover of a sarcophagus from Syria. The sarcophagus, which has been digitally reconstructed, would have contained a saint. It was possible to pour oil into the sarcophagus, which became consecrated through contact with the bones, and was then collected. The change in religious ideas can be clearly seen in a Byzantine icon which has been painted over several times through the centuries. The Muslim Umayyad Caliphate in Spain is represented by a tenth-century diadem of gold and skilfully worked glass.


Themes and stories

Crossroads uses eight themes to bring together top exhibits from leading collections of artefacts from the Early Middle Ages from museums in the Netherlands and beyond, including the Allard Pierson Museum in Amsterdam, the LVR-LandesMuseum in Bonn, the Byzantine and Christian museum in Athens, the Magyar Nemzeti Múzeum in Budapest, the Museo de Jaén (Spain), the Royal Museums of Art and History in Brussels and the National Museum of Antiquities in Leiden.

Early medieval travellers provide the connection between the themes and the objects. The travellers – actual historical figures – tell their story in an introductory film and the publication accompanying the exhibition, and feature throughout the exhibition itself. Digital applications provide more in-depth information: holographic boxes are used to add digital content to objects, and visitors can access a Cross Culture Timeline to focus on a particular object and request extra details.


Activities, publication

The museum is offering guided tours of the exhibition, as well as a range of lectures and symposia. More information about these will be published on A special route for families through the exhibition encourages dialogue between children and their accompanying adults (parents, grandparents, friends) on the objects shown.

The exhibition is accompanied by the lavishly illustrated book Crossroads. Reizen door de middeleeuwen / Crossroads. Travelling through the Middle Ages. Published by the Allard Pierson Museum in collaboration with WBOOKS, Zwolle. ISBN 97 89 46258 2231 (Dutch) and 97 89 46258 2248 (English). Price € 24.95.



The CROSSROADS exhibition is an initiative of the European CEMEC project. Following Amsterdam, CROSSROADS can be seen in the Byzantine and Christian Museum in Athens and the LVR-LandesMuseum in Bonn.

Allard Pierson Museum

Oude Turfmarkt 127, 1012 GC Amsterdam

Open: Tue–Fri 10:00–17:00, Sat–Sun 13:00–17:00

The Early Middle Ages: Christians, Castles and Charlemagne?

Knights, Christians, miniature art, poverty, ‘Dark Ages’, 500-1000AD, monks and monasteries, princesses, Charlemagne, beautiful dresses, inequality, some time after Rome..

.. can you find the common denominator of all these concepts? According to the people of Amsterdam it’s the Early Middle Ages. As part of the development of the CROSSROADS exhibition, opening in Amsterdam in September, we carried out some informal, qualitative, visitor research and asked people about their associations with the Early Middle Ages.

This type of visitor research is called front-end evaluation. Often, we think that visitor research takes place after an exhibit opens – the visitors are then asked (in interviews or through questionnaires) about their experiences in the exhibition. However, an important part of visitor research also takes place before the exhibition opens, while it is being developed. The main goal of this front-end evaluation is to understand more about visitors’ preconceptions regarding the topic of the exhibition. This information will help exhibition makers to think about how they will present the story. What do visitors already know about the topic? What are their assumptions and feelings about it? Knowing these things will allow the museum to find an appropriate approach to the topic, which will draw visitors in based on their pre-existing ideas, and through these address the museum’s core message.

In the case of the CROSSROADS exhibit it was important for us to know more about people’s ideas regarding the Early Middle Ages. This kind of research is actually quite easy because it doesn’t have to be quite as rigorously formal as some large quantitative studies. On a sunny day in February we went out to the street across from the Allard Pierson Museum, the Kalverstraat, one of the largest shopping streets in Amsterdam. Here, we briefly asked approximately 50 people about their ideas regarding the Early Middle Ages.

The responses were very informative and helpful. It was quite interesting to note that, even though we specifically asked about the Early Middle Ages, people quite often discussed concepts that could be linked to a slightly stereotypical image of the Middle Ages in general. Words such as castles, knights, horses, kings and queens, and swords came up quite a lot. Also religion was prominent: monks, monasteries, Bibles, the power of the church, the Inquisition, and even – burning witches. This is important for us to know, because it shows us that these themes will be familiar to most of our visitors, and even though they might not always be related to our specific time-frame, it would be worthwhile to mention them as a way to draw visitors’ attention.

As was expected, many people also seemed to have a quite negative image of this time period. Participants mentioned concepts such as darkness, difficult times, poverty, inequality, general misery, obscurity. It was remarkable that quite some people associated the Early Middle Ages with mud. One woman even described the period as one of “miserable people in the mud”. For us, these associations are extremely important – they teach us that we must work very hard to create a different, more nuanced, image of these Early Middle Ages, because, apparently, these negative associations are fairly deeply ingrained.

Luckily, the participants also mentioned positive elements – many people associate the time-period with cultural expressions such as beautiful clothing, interesting music, Bible miniatures and delicate writing. This shows that the core message of our exhibit – which will highlight much of the cultural wealth of this time period – will not be completely foreign to most visitors.

We are very excited about the results of this small visitor study. They will help us immensely in developing our exhibition because they will continuously make us aware of our visitors, and help us to frame the exhibit in such a way that will be most beneficial to them. Or.. to you! What are your thoughts and associations regarding the Early Middle Ages?